Argo Tea Launches Cold Brew Single Estate RTD Teas at Whole Foods Market
Argo Tea, the Chicago, Illinois-based premium tea brand, is partnering with Whole Foods Market to launch the tea industry’s first line of ready-to-drink (RTD) cold brew single estate bottled teas into the retailer’s stores nationally. The release of the RTD line follows a successful test of the handcrafted single estate cold brew teas in the company’s Argo Tea cafés last year.
With the new Single Estate Cold Brew Tea line, Argo Tea is at the forefront of the emerging cold brew tea segment. By slowly cold-brewing the world’s premier single estate teas, the company is able to extract high concentrations of the right tea cells – flavonoids and antioxidants – giving the teas an exquisite, smooth flavour.
Argo Tea begins their rollout of the new Single Estate Cold Brew RTD Tea line at Whole Foods Market stores nationwide this month. Flavours include:
- First Flush Darjeeling：来自印度的Ambootia茶园的有机和生物动力学大吉茶
- 第一次冲洗Gyokuro.: Organic Gyokuro green tea from the Yamaguchi Tea Estate in Japan
- Armenian Mint: Organic Peppermint tea harvested from Central Europe & the Mediterranean Basin
“We’re passionate about creating new ways for people to experience tea,” says Arsen Avakian, founder and CEO, Argo Tea. “With our new Cold Brew teas, we are bringing consumers unprecedented access to super premium teas from around the world…Our long-term relationships with growers gives us access to one-of-a-kind micro lots and ensures the highest quality teas with low microbial levels.”
“消费者正在寻求独特，真实的口味，我们很自豪，我们的Gyokuro绿茶将成为这种特殊的冷啤酒茶茶的一部分，”Yamaguchi Tea Estate的Yoshiaki Tsutsumi说。
Premium茶是USDA有机认证，非转基因项目已验证，全天然无麸质，无麸质，素食主义者和犹太洁食。为了增强每种茶的自然特征，Argo将为每种味道添加一个暗示（每13.5oz瓶）的公平贸易甘蔗糖。所有三种口味都装在Argo茶的标志性玻璃瓶中，保留了茶的精致味道。每间茶的MSRP为2.49美元至2.69美元。
The First Flush Darjeeling flavour becomes the only Demeter-Certified Biodynamic ready-to-drink tea available across the US.For a product to achieve Biodynamic status, the ingredients must come from farms that are Demeter-certified – where the farmers manage their farms like a living organism – and the production facilities must meet the Demeter processing standards to ensure an unbroken chain of accountability from farm to finished product.了解更多信息，访问http://www.demeter-usa.org/。
Argo Tea will support the new product introduction with in-store sampling demonstrations, digital advertising, social media and email marketing.
The new line complements Argo’s existing premium RTD business. The company sells six Signature RTDs, three Unsweetened RTDs and three Teappuccino RTDs nationwide in over 50,000 retail outlets and in all the company’s 50 cafés. Distribution for Argo’s new Single Estate Cold Brew RTD Tea line will expand to other retailers at a later date. For more information, visit:www.argotea.com。
